{"id":14235,"date":"2020-07-28T12:35:38","date_gmt":"2020-07-28T12:35:38","guid":{"rendered":"https:\/\/www.arobs.com\/?p=14235"},"modified":"2023-08-03T13:15:12","modified_gmt":"2023-08-03T13:15:12","slug":"software-only-in-the-automotive-industry","status":"publish","type":"post","link":"https:\/\/arobs.com\/en\/blog\/software-only-in-the-automotive-industry\/","title":{"rendered":"Software-only in the automotive industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14235\" class=\"elementor elementor-14235\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4a886c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4a886c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d7513d ot-flex-column-vertical\" data-id=\"6d7513d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-310f41a6 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"310f41a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19295d65 ot-flex-column-vertical\" data-id=\"19295d65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3accd538 elementor-widget elementor-widget-text-editor\" data-id=\"3accd538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h1 style=\"font-size: 28px; margin-bottom: 0px; line-height: 1; padding-top: 0px; font-weight: 900; font-family: Roboto, sans-serif;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Software-only companies in the automotive industry<\/h1>\n<div>\u00a0<\/div>\n<p class=\"wp-block-paragraph\"><em>Software-only companies are entering the automotive industry. Is this the automotive future?\u00a0<\/em><em>However, there are some barriers to entry. Here are the key takeaways from Deloitte\u2019s automotive software vision.<\/em><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Amid the Covid-pandemic there has been an increase of possible scenarios about the future of the automotive industry. An industry that is so important that certain countries link a significant part of their GDP to it.<\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">When it comes to imagining the future of the automotive industry and <a href=\"https:\/\/arobs.com\/software-services\/\">software engineering services<\/a>, experts agree on at least three forces of evolution. The first is autonomous driving. The second, emission regulation and a shift towards electric vehicles. The third is the need for standardization and security.<\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">The recent <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www2.deloitte.com\/uk\/en\/insights\/focus\/future-of-mobility\/pure-play-software-in-automotive-industry.html\">Deloitte article <\/a><\/span>is analyzing future <i>strategic options for software-only automotive companies.<\/i> What changes for these companies, where is their role, and what barriers to entry do they face in the near future? Especially, now that the automotive industry is at a turning point.<\/p>\n<p><\/p>\n<h2><span style=\"color: #00152d;\"><strong>The future of the automotive industry &#8211; Key takeaways<\/strong><\/span><\/h2>\n<p class=\"wp-block-paragraph\"><\/p>\n<h3><span style=\"color: #00152d;\"><strong><em>Technology companies entered the automotive industry and changed its course<\/em><\/strong><\/span><\/h3>\n<p class=\"wp-block-paragraph\"><\/p>\n<p class=\"wp-block-paragraph\">The course of classic automotive player\u2019s strategy has changes when big technology companies entered the industry. These companies introduced the concept of software-driven E\/E (electric and electronic) vehicle architecture. And now the whole market is evolving with this concept soon at its core. Also, these technology companies pave the way for automotive software-only companies around the world, like software outsourcing companies, that support the biggest players in this shift. There is a\u00a0<i>need for more standardization and highly qualified talent.<\/i><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Standardization is not a new concept in the automotive industry. However, keeping up with the pace of change in this competition-based industry is difficult. But the necessity is simple. <i>Players in the industry<\/i>, whether hardware or software, need to <i>create pieces that will fit in many puzzles<\/i>. This means independent applications, increased scalability, and outsourcing for third parties that have <a href=\"https:\/\/www.arobs.com\/automotive-engineering\/\">strong software engineering skills<\/a>.<\/p>\n<p><\/p>\n<h3><strong><span style=\"color: #00152d;\"><em>Ever-increasing on-board processing power and data flow capacity<\/em><\/span><\/strong><\/h3>\n<p class=\"wp-block-paragraph\"><\/p>\n<p class=\"wp-block-paragraph\">New software features and products need <i>increasing processing power<\/i>. Advanced driver assistance systems, infotainment systems, head-up displays, and battery management systems all require a lot of processing power.<\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Furthermore, vehicle-connectivity increases as well. Plus, as vehicles level-up with autonomous driving, there is even more need for processing power.<\/p>\n<p><\/p>\n<h3><strong><span style=\"color: #00152d;\"><em>From ECU to DCU to VC<\/em><\/span><\/strong><\/h3>\n<p class=\"wp-block-paragraph\"><\/p>\n<p class=\"wp-block-paragraph\">It all started with a closed system, based on function-specific ECUs. Then their number grew with the required processing power. Now a modern vehicle has around 100 ECUs. These evolve into a few DCUs (domain-specific control units) and in the future the electronic architecture shifts toward a central or just a few domain-independent vehicle computers (VCs).<\/p>\n<p><\/p>\n<h3><strong><span style=\"color: #00152d;\"><em>Challenges that software-only companies are facing<\/em><\/span><\/strong><\/h3>\n<p class=\"wp-block-paragraph\"><\/p>\n<ul>\n<li>As the complexity of the industry increases so does the barrier to entry for software-only companies in this industry.<\/li>\n<li>The shift from software embedded in hardware systems to independent software is changing the pricing approach, making providers vulnerable to the client\u2019s perceived value of the product.<\/li>\n<li>Big investment and a longer amortization which means higher financial risks.<\/li>\n<li>Lack of stability and predictability in customer-requests.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\n<p class=\"wp-block-paragraph\">These are some of the biggest challenges for software-only companies that are willing to enter the automotive industry. However, as the request for higher connectivity increases so does the need of the automotive industry for software companies.<\/p>\n<p><\/p>\n<h3><span style=\"color: #00152d;\"><strong>AROBS and the automotive industry<\/strong><\/span><\/h3>\n<p class=\"wp-block-paragraph\"><\/p>\n<p class=\"wp-block-paragraph\">AROBS is a <a href=\"https:\/\/arobs.com\/\">software development company<\/a> with a focus on automotive technology outsourcing, with over 20 years of experience. It was listed four years in a row in the Deloitte Central Europe Technology FAST 50.<\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Find out more about <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.arobs.com\/automotive-engineering\/\">engineering services<\/a><\/span>.<\/p>\n<p><em style=\"color: #7a7a7a; font-family: Roboto, sans-serif; font-size: 16px;\">Image source: Pixabay<\/em><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e637d64 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e637d64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column 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category-blog category-researchdevelopment\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/arobs.com\/en\/blog\/running-ai-where-the-cloud-cannot-reach-the-case-for-local-intelligence-in-embedded-systems\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-1024x283.png\" class=\"attachment-large size-large wp-image-23588\" alt=\"AROBS local AI embedded systems\" srcset=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-1024x283.png 1024w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-300x83.png 300w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-768x212.png 768w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-1536x424.png 1536w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-720x199.png 720w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Diana-Maria Coste' src='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/arobs.com\/en\/blog\/running-ai-where-the-cloud-cannot-reach-the-case-for-local-intelligence-in-embedded-systems\/\" >\n\t\t\t\tRunning AI Where the Cloud Cannot Reach: The case for local intelligence in embedded systems\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/arobs.com\/en\/blog\/running-ai-where-the-cloud-cannot-reach-the-case-for-local-intelligence-in-embedded-systems\/\" aria-label=\"Read more about Running AI Where the Cloud Cannot Reach: The case for local intelligence in embedded systems\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDiana-Maria Coste\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 7, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23731 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-testimonial\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/arobs.com\/en\/blog\/bcr-x-arobs-driving-digital-banking-innovation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-1024x283.png\" class=\"attachment-large size-large wp-image-24654\" alt=\"\" srcset=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-1024x283.png 1024w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-300x83.png 300w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-768x212.png 768w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-1536x424.png 1536w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-720x199.png 720w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Diana-Maria Coste' src='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/arobs.com\/en\/blog\/bcr-x-arobs-driving-digital-banking-innovation\/\" >\n\t\t\t\tBCR X AROBS: Driving Digital Banking Innovation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/arobs.com\/en\/blog\/bcr-x-arobs-driving-digital-banking-innovation\/\" aria-label=\"Read more about BCR X AROBS: Driving Digital Banking Innovation\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDiana-Maria Coste\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 6, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23882 post type-post status-publish format-standard has-post-thumbnail hentry category-case-study category-case-study-es\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/arobs.com\/en\/blog\/10-years-of-partnership-how-arobs-helped-modernise-vitrado-the-affiliate-e-commerce-platform-part-of-the-german-freenet-group\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-1024x283.png\" class=\"attachment-large size-large wp-image-24657\" alt=\"\" srcset=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-1024x283.png 1024w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-300x83.png 300w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-768x212.png 768w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-1536x424.png 1536w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-720x199.png 720w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Case study<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='camelia.oltean' src='https:\/\/secure.gravatar.com\/avatar\/dfc8d5d588b3ce8f181a97e05ffb183b1a161649e958cbfbdf9019b874129cbe?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/dfc8d5d588b3ce8f181a97e05ffb183b1a161649e958cbfbdf9019b874129cbe?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/arobs.com\/en\/blog\/10-years-of-partnership-how-arobs-helped-modernise-vitrado-the-affiliate-e-commerce-platform-part-of-the-german-freenet-group\/\" >\n\t\t\t\t10+ Years of Partnership: How AROBS Helped Modernise vitrado, the Affiliate &#038; E-Commerce Platform, part of the German Freenet Group\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/arobs.com\/en\/blog\/10-years-of-partnership-how-arobs-helped-modernise-vitrado-the-affiliate-e-commerce-platform-part-of-the-german-freenet-group\/\" aria-label=\"Read more about 10+ Years of Partnership: How AROBS Helped Modernise vitrado, the Affiliate &#038; E-Commerce Platform, part of the German Freenet Group\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tcamelia.oltean\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 2, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88a5602 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88a5602\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1e5347 ot-flex-column-vertical\" data-id=\"b1e5347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec64da7 elementor-widget elementor-widget-spacer\" data-id=\"ec64da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1cb51e elementor-widget elementor-widget-heading\" data-id=\"2d1cb51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Follow us on social media!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f939fd elementor-widget elementor-widget-spacer\" data-id=\"65f939fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e6e09b elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"37e6e09b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-d50f470\" href=\"https:\/\/www.facebook.com\/AROBS\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-8a4a78a\" href=\"https:\/\/www.linkedin.com\/company\/arobs\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab 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role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3dad44d\" href=\"https:\/\/www.youtube.com\/channel\/UCwj21vmXJoxhfiYmdKod9OA\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Software-only companies are entering the automotive industry. Here are the key takeaways from Deloitte\u2019s automotive software vision.<\/p>\n","protected":false},"author":13,"featured_media":17810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Software-only in the automotive industry - AROBS Transilvania Software development<\/title>\n<meta name=\"description\" content=\"Software-only companies are entering the automotive industry. Is this the automotive future? Here are the key takeaways from Deloitte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arobs.com\/blog\/software-only-in-the-automotive-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software-only in the automotive industry\" \/>\n<meta property=\"og:description\" content=\"Software-only companies are entering the automotive industry. Here are the key takeaways from Deloitte\u2019s automotive software vision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arobs.com\/blog\/software-only-in-the-automotive-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"AROBS Transilvania Software development\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AROBS\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T12:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T13:15:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arobs.com\/wp-content\/uploads\/2020\/07\/Software-only-companies-in-automotive-future.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucian Costea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AROBSSoftware\" \/>\n<meta name=\"twitter:site\" content=\"@AROBSSoftware\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucian Costea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/\"},\"author\":{\"name\":\"Lucian Costea\",\"@id\":\"https:\\\/\\\/arobs.com\\\/#\\\/schema\\\/person\\\/c1e3a128cca38abfc7113d5630065a11\"},\"headline\":\"Software-only in the automotive industry\",\"datePublished\":\"2020-07-28T12:35:38+00:00\",\"dateModified\":\"2023-08-03T13:15:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/\"},\"wordCount\":655,\"publisher\":{\"@id\":\"https:\\\/\\\/arobs.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arobs.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Software-only-companies-in-automotive-future.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/\",\"url\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/\",\"name\":\"Software-only in the automotive industry - AROBS Transilvania Software development\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arobs.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arobs.com\\\/blog\\\/software-only-in-the-automotive-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arobs.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Software-only-companies-in-automotive-future.jpg\",\"datePublished\":\"2020-07-28T12:35:38+00:00\",\"dateModified\":\"2023-08-03T13:15:12+00:00\",\"description\":\"Software-only companies are entering the automotive industry. 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