{"id":19668,"date":"2022-08-25T12:43:36","date_gmt":"2022-08-25T12:43:36","guid":{"rendered":"https:\/\/arobs.com\/?p=19668"},"modified":"2022-08-26T13:29:59","modified_gmt":"2022-08-26T13:29:59","slug":"the-importance-of-csr-in-business","status":"publish","type":"post","link":"https:\/\/arobs.com\/en\/blog\/the-importance-of-csr-in-business\/","title":{"rendered":"The importance of CSR in business"},"content":{"rendered":"\t\t
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AROBS Transilvania Software development<\/span><\/a><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The purpose of large corporations in impact industries, such as software development<\/a>, pharma, energy, mobility<\/a>, and others, has gone beyond only generating profit. We are talking about a part of their activity, increasingly important and visible \u2013 corporate social responsibility (CSR). CSR is a concept with roots in the American business culture of the ’40s, which later spread throughout the world and became indispensable in any organization that develops healthy principles. Therefore, regardless of the field of activity, fintech, automotive<\/a>, or manufacturing – most companies are actively involved in causes based on their values. They participate in fundraising actions, environmental protection, education, sustainability, and other campaigns to improve community life.<\/span><\/p>

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A brief history\u00a0<\/span><\/strong><\/h3>

The first initiatives to support social causes belonged to Andrew Carnegie, followed by John. D Rockefeller donated over half a billion dollars in the late 1800s. However, it was not until the 1940s that businesses, as an entity, could contribute to social causes. Howard Bowen, an American economist, is often considered the “father of CSR.” In 1954 he published the book\u00a0<\/span>Social Responsibilities of The Businessman<\/span><\/em>, in which he connected corporations’ responsibilities with society’s needs, militating for basic ethics applicable in business. Three ideas from the book that are still applicable today are:<\/span><\/p>

\u2022 Creating jobs and economic growth through proper business conduct.<\/span><\/p>

\u2022 Managing the business through fair practices towards employees and customers.<\/span><\/p>

\u2022 Increased involvement in improving environmental conditions and the community where the business operates.<\/span><\/p>

CSR in 2022<\/span><\/strong><\/h3>

Though it’s a concept born to create a system that helps organizations offer support to the community, nowadays, it has also become an element with an impact on business. We are specifically talking about the transformation of CSR into an aspect of employer branding. It’s an essential part of an organization’s communication, aimed at employees and potential employees. Today a candidate is not just looking for a job. He’s looking for a place aligned with his personal values \u200b\u200bthat can help him bring his own contribution to the community.<\/span><\/p>

According to Forbes<\/a>, employee engagement is the emotional commitment the employee has to the organization and its goals.<\/p>

Also, some of the key trends in the following years we consider worth focusing on and, according to kindlink.com, will be:<\/p>