{"id":5194,"date":"2019-06-16T12:01:34","date_gmt":"2019-06-16T12:01:34","guid":{"rendered":"https:\/\/www.arobs.com\/?p=5194"},"modified":"2021-06-23T12:05:44","modified_gmt":"2021-06-23T12:05:44","slug":"upgrade-100-6-insights-to-change-your-views","status":"publish","type":"post","link":"https:\/\/arobs.com\/en\/blog\/upgrade-100-6-insights-to-change-your-views\/","title":{"rendered":"UPGRADE 100 &#8211; 6 insights\u00a0to change your views"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5194\" class=\"elementor elementor-5194\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e6e375 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e6e375\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-318c022 ot-flex-column-vertical\" data-id=\"318c022\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4f85b3 elementor-widget elementor-widget-heading\" data-id=\"c4f85b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">UPGRADE 100 - change your life starting now - 6 insight <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5dadad ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5dadad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23792cd2 ot-flex-column-vertical\" data-id=\"23792cd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927a2da elementor-widget elementor-widget-text-editor\" data-id=\"927a2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>UPGRADE 100<\/b> (rebranded from iCEE.fest) brings all the people together that are connected to the digital network, that walks the change and envisions the future that is far beyond what we can imagine now.<br \/>Why? Because it will unfold around new concepts that not yet exist but can become real the next day.<\/p><p>&#8220;Where do you see yourself in 5 years?\u201d<br \/>Remember when this question used to be legit? This is because we used to predict the future based on past experiences.<br \/>This is <b>linear thinking<\/b>.<br \/>Due to technology and its evolution at a very high speed, <b>exponential thinking<\/b> is becoming the new \u201cmust-have\u201d mindset.<\/p><p>Furthermore, let us present you with some valuable insights from this year\u2019s edition and speakers that stayed with us at the end of the day.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88fc0ac elementor-widget elementor-widget-spacer\" data-id=\"88fc0ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223c1dc elementor-widget elementor-widget-heading\" data-id=\"223c1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The more emotionally invested you are, the less critical you become. - David JP Philips (professional speaker)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2350ea elementor-widget elementor-widget-text-editor\" data-id=\"e2350ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Professional speaker, David, managed to catch the audience\u2019s eyes and focus on an \u201cAngels Cocktail\u201d, by tactically carrying the audience through an emotional carousel. Though we were all aware of the technical process, inevitably your amygdala connects and you feel the reactions in your body.<\/p><p>What does this have to do with technology and the digital era?<\/p><p>The answer is quite obvious. No matter what new tool you use to catch the eyes of your client, it will always be the core story that actually sells your product or service. Preferably, a story infused with serotonin, oxytocin, dopamine, or endorphins, our above-mentioned \u201cAngels Cocktail\u201d.<\/p><p><em>Storytelling is a tool similar to LOVE<\/em>, that induces the same feelings as if you were in love.<\/p><p>So, if you\u2019re reading this, what\u2019s your story? Is it something you would \u201cfall in love\u201d with?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8494b87 elementor-widget elementor-widget-spacer\" data-id=\"8494b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01fb84 elementor-widget elementor-widget-heading\" data-id=\"e01fb84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simple. Surprising. Significant - Ben Kepler (PR Hacking)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9481f5 elementor-widget elementor-widget-text-editor\" data-id=\"a9481f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How do you make your message viral?<\/p><p>Well, Ben Kepler pointed out in his presentation, with an effervescent conviction, that this is the magic formula: make it <strong>simple, surprising <\/strong>but<strong> significant. <\/strong><\/p><p>Always go for targeting emotions that cause immediate reactions. Even more, to emphasize this matter he made a simple test with a random article title that is most probably was somewhere in our Facebook feed at one point: \u201cYour dog\u2019s breed reveals your romance potential.\u201d<\/p><ul><li><em>Can you understand it in less than 7 seconds?<\/em><\/li><li><em>Does it defy your expectations?<\/em><\/li><li><em>Does it convey a deeper truth?<\/em><em><br \/><\/em><\/li><\/ul><p>Of course, it does. At least for the majority of people.<\/p><p>And that is sufficient to make a story viral. Hence, the context in which we place our product\/idea\/service is the one with the virality potential. Ideas are just ideas until you bring them closer to your audience in a context that resonates with them.<\/p><p>How do you plan to catch your audience\u2019s attention in under 7 seconds?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e4a4f elementor-widget elementor-widget-spacer\" data-id=\"60e4a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a90c62 elementor-widget elementor-widget-heading\" data-id=\"5a90c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do we create content in the controversy era? - Quinn Donato (Coca-Cola)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3459b78 elementor-widget elementor-widget-text-editor\" data-id=\"3459b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consumers would not even be bothered if 75% of the brands now on the market would disappear.<\/p><p>This is a result of the overwhelming avalanche of new products that appear. And many of the newly launched brands don\u2019t even resist the first year on the shelf.<\/p><p>We live in an era where we can hardly tell which news is true or false.<\/p><p>But what we can tell is whether the news is controversial. And this is something that brands need to have in mind when creating content relevant to their audience. Everything around us changes, but what will always remain the same are <strong>people\u2019s beliefs and values. <\/strong><\/p><p>Nevertheless, every piece of content you launch should have these important characteristics: memorable, <strong>emotional, remarkable, personal.<\/strong><\/p><p>Even more, Quinn gave us an example of a successful campaign. It was launched to mark the referendum for changing the Constitution about how the legal form of a family should be. They paired bottles in different combinations and put them under #samefeeling, showing that for the brand there\u2019s no difference in how the \u201cright\u201d family should look like. The campaign ended up having over 2 million reach.<\/p><p>Does your content resonate with your audience\u2019s values?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1814258 elementor-widget elementor-widget-spacer\" data-id=\"1814258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb492c elementor-widget elementor-widget-heading\" data-id=\"0bb492c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dear influencer \u2013 for how long you think can you keep your job \u2013 Olivier Billon (Ykone)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd06c78 elementor-widget elementor-widget-text-editor\" data-id=\"fd06c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Influencers. They are a controversial topic. However, influencer marketing is big business. As an influencer, your revenue is conditioned by the number of your followers. Hence, the temptation for fake followers is pretty big. So is the case of one of the biggest influencers.<br \/>Until\u2026 you can fool the whole world, but you won\u2019t Oliver.<\/p><p>The founder of Ykone, a company that facilitates collaborations between luxury &amp; beauty brands and influencers that is working for some of the most prestigious brands in the world, including Dior, Moet &amp; Chandon, Chanel, L&#8217;Oreal, Gucci, La Prairie, MAC Cosmetics.<\/p><p>At UPGRADE 100 he presented the technology developed by them, he and his team can easily identify if influencers are faking it.<\/p><p>How does it work? It can identify unusual activity in the growth of an influencer\u2019s fanbase, taking into account the sudden fall and growth of the number of followers and also the country of origin of the new followers.<\/p><p>Why the sudden fall? Because Instagram is deleting the fake account, bread at what is called \u201cclick farms\u201d. Why the sudden growth? Because the influencer is compensating with a new buy.<br \/>So, here are some tips if you are thinking of getting into the influencer business.<\/p><ul><li><em>Search for talent, not followers.<\/em><\/li><li><em>\u00a0Be authentic \u2013 not real, but transparent.<\/em><\/li><li><em>Have an angle that surprises people.<\/em><\/li><\/ul><p>Also, don\u2019t think just human. It might be just a matter of time until fictional influencers like <em>@lilmiquella<\/em> or <em>@noonoouri<\/em> will take over the market.<\/p><p>Are you already considering signing a deal with fictional influencers?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03fa7b elementor-widget elementor-widget-spacer\" data-id=\"e03fa7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac2d5b elementor-widget elementor-widget-heading\" data-id=\"2ac2d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook marketing that blows your mind - Christina Keller \u2013 (Facebook)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833f90a elementor-widget elementor-widget-text-editor\" data-id=\"833f90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At UPGRADE 100 we saw Christina &#8211; director of creative shop, Central Europe at Facebook. She is creating, together with her team of copywriters, planners, and art directors &#8211; huge innovative campaigns.<\/p><p><em><strong>Inclusive fashion show<\/strong><\/em><\/p><p>So is the case of their collaboration with Tommy Hilfiger. Their insight was &#8211; fashion shows are so exclusive, let\u2019s get everyone to the show. So, they developed a technology for the interested to be able to watch the shows live. You can watch it with your best friend if you put your phones together, and you can watch it with even more friends, depending on the city of the show (NY, Tokyo, Paris) putting next to each other 3 or 4 phones. Also, with just a touch on your phone, you could buy the clothing that you just saw. A shared real-time experience. Needless to say, it had a huge impact on the revenue of this fashion brand.<\/p><p><em><strong>Viral campaign<\/strong><\/em><\/p><p>Further, she presented the #Airdrop campaign for Red Bull, which was hailed by some as the \u201cLargest Guerrilla Stunt Ever\u201d. Ballons were dropping huge boxes of energy drinks on campuses without any previous announcement. So, if you were a student and you needed some energy for your exams, you might just have been in the lucky university that got the surprise.<br \/>The hype was amazing because of a very well-planned campaign, that was cascaded down to every possible marketing channel + the Pitch. Play. Plunge philosophy of Christina and her team.<br \/>Are you using your channels to the max?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09b023 elementor-widget elementor-widget-spacer\" data-id=\"e09b023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80542e elementor-widget elementor-widget-heading\" data-id=\"d80542e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you ready to change everything you have learned about the world so far? \u2013 Salim Ismail (Singularity University)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f595b elementor-widget elementor-widget-text-editor\" data-id=\"82f595b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If we were to choose only one speaker from all the 200 (199 + 1 robot) it would be him. Ladies and gentlemen\u2026 Salim Ismail \u2013 the cherry on all tech cakes.<br \/>Since your whole worldview has changed after listening to him it is a near-impossible job to share all his insight. But here are 3 of his ideas from UPGRADE 100:<\/p><p><em><strong>1. Being anxious about all the bad that technology can bring?<\/strong><\/em><br \/>Salim says \u2013 chill out. According to leading experts in the fields like sociology, anthropology, and behavioral science, the ratio of good to bad is 8000 to 1. Meaning that whenever someone does something bad, not that there are just 2 that do good, but actually 8000. If you were feeling otherwise, it is because of that media that exaggerates negative news to grab your attention.<\/p><p><strong><em>2. Forget about your diploma, for real.<\/em><\/strong><br \/>Since the public sector has a very bad immunity but the academic one even worse \u2013 knowledge acquired there will be already obsolete when you would be ready to use it.<br \/>Blockchain \u2013 which, Salim says will do so much to the world like the internet \u2013 will drastically change everything from government to education. The notion that your knowledge has to be approved by some academy is no longer valid. The revolution towards self-regulating environments has already started.<\/p><p><em><strong>3. Representative democracy is no longer working.<\/strong><\/em><br \/>This concept was invented when information was scarce, and traveling was hard. One designated person from a region had to deliver the information to a central regulating force (the government), representing the will of the people. Now everything is one click away.<br \/>Also, when asked about the future of governments, Salim said power is granulating down from a country level to a city level. Until that, small countries should be more optimistic, because they can adapt better.<br \/>As he said: \u201cThink about it, the best colleagues you have are the ones who learn the fastest.\u201d<\/p><p>Thank you, Salim, for our newborn existential crisis. \ud83d\ude00<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c23c27 elementor-widget elementor-widget-spacer\" data-id=\"2c23c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7f33e elementor-widget elementor-widget-text-editor\" data-id=\"af7f33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After all this, the question is \u2013 what is the next step for you?<\/p><p>Don\u2019t forget \u2013 having mind-blowing experiences start with being in the right place. So be with us. Start your journey now, <em><a href=\"https:\/\/www.arobs.com\/careers\/\">here<\/a><\/em>.<\/p><p>By the way \u2013 did you install the best version of yourself already?<\/p><p>Find out more about UPGRADE 100,<em><a href=\"https:\/\/www.iceefest.com\/\"> here<\/a><\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eafa85c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eafa85c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50b856ad ot-flex-column-vertical\" data-id=\"50b856ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-293a98cb elementor-widget elementor-widget-spacer\" data-id=\"293a98cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73b97fa3 elementor-section-full_width elementor-section-content-bottom ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"73b97fa3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6898113f ot-flex-column-vertical\" data-id=\"6898113f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64ec7d7 elementor-widget elementor-widget-iheading\" data-id=\"64ec7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h5 class=\"main-heading\">Dare to try the AROBS experience!\n<\/h5>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3711f274 elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"3711f274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/careers-arobs.icims.com\/jobs\/search?ss=1&#038;hashed=-435624355\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find your job<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a42ef94 elementor-section-full_width ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"7a42ef94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cef94e ot-flex-column-vertical\" data-id=\"4cef94e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-725e3a2e elementor-section-full_width elementor-section-content-bottom ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"725e3a2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-770eb847 ot-flex-column-vertical\" data-id=\"770eb847\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-713aadf1 elementor-widget elementor-widget-iheading\" data-id=\"713aadf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        \t            <span>\/\/ our recent news<\/span>\r\n\t        <h4 class=\"main-heading\">Read our recent blog posts<\/h4>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d99935a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"6d99935a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23586 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-researchdevelopment\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/arobs.com\/en\/blog\/running-ai-where-the-cloud-cannot-reach-the-case-for-local-intelligence-in-embedded-systems\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-1024x283.png\" class=\"attachment-large size-large wp-image-23588\" alt=\"AROBS local AI embedded systems\" srcset=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-1024x283.png 1024w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-300x83.png 300w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-768x212.png 768w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-1536x424.png 1536w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems-720x199.png 720w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/05\/AROBS-local-AI-embedded-systems.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Diana-Maria Coste' src='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/arobs.com\/en\/blog\/running-ai-where-the-cloud-cannot-reach-the-case-for-local-intelligence-in-embedded-systems\/\" >\n\t\t\t\tRunning AI Where the Cloud Cannot Reach: The case for local intelligence in embedded systems\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/arobs.com\/en\/blog\/running-ai-where-the-cloud-cannot-reach-the-case-for-local-intelligence-in-embedded-systems\/\" aria-label=\"Read more about Running AI Where the Cloud Cannot Reach: The case for local intelligence in embedded systems\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDiana-Maria Coste\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 7, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23731 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-testimonial\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/arobs.com\/en\/blog\/bcr-x-arobs-driving-digital-banking-innovation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-1024x283.png\" class=\"attachment-large size-large wp-image-24654\" alt=\"\" srcset=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-1024x283.png 1024w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-300x83.png 300w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-768x212.png 768w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-1536x424.png 1536w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS-720x199.png 720w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/bcr-x-AROBS.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Diana-Maria Coste' src='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/629dfaf2fd12eaaf0729c8b4a5b3ecdb3b6d03c931801663083f12b80631f903?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/arobs.com\/en\/blog\/bcr-x-arobs-driving-digital-banking-innovation\/\" >\n\t\t\t\tBCR X AROBS: Driving Digital Banking Innovation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/arobs.com\/en\/blog\/bcr-x-arobs-driving-digital-banking-innovation\/\" aria-label=\"Read more about BCR X AROBS: Driving Digital Banking Innovation\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDiana-Maria Coste\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 6, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23882 post type-post status-publish format-standard has-post-thumbnail hentry category-case-study category-case-study-es\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/arobs.com\/en\/blog\/10-years-of-partnership-how-arobs-helped-modernise-vitrado-the-affiliate-e-commerce-platform-part-of-the-german-freenet-group\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-1024x283.png\" class=\"attachment-large size-large wp-image-24657\" alt=\"\" srcset=\"https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-1024x283.png 1024w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-300x83.png 300w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-768x212.png 768w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-1536x424.png 1536w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1-720x199.png 720w, https:\/\/arobs.com\/wp-content\/uploads\/2026\/08\/vitrado-ecommerce1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Case study<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='camelia.oltean' src='https:\/\/secure.gravatar.com\/avatar\/dfc8d5d588b3ce8f181a97e05ffb183b1a161649e958cbfbdf9019b874129cbe?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/dfc8d5d588b3ce8f181a97e05ffb183b1a161649e958cbfbdf9019b874129cbe?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/arobs.com\/en\/blog\/10-years-of-partnership-how-arobs-helped-modernise-vitrado-the-affiliate-e-commerce-platform-part-of-the-german-freenet-group\/\" >\n\t\t\t\t10+ Years of Partnership: How AROBS Helped Modernise vitrado, the Affiliate &#038; E-Commerce Platform, part of the German Freenet Group\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/arobs.com\/en\/blog\/10-years-of-partnership-how-arobs-helped-modernise-vitrado-the-affiliate-e-commerce-platform-part-of-the-german-freenet-group\/\" aria-label=\"Read more about 10+ Years of Partnership: How AROBS Helped Modernise vitrado, the Affiliate &#038; E-Commerce Platform, part of the German Freenet Group\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tcamelia.oltean\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 2, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d8505f3 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d8505f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d3df3c3 ot-flex-column-vertical\" data-id=\"4d3df3c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6506dcd2 elementor-widget elementor-widget-spacer\" data-id=\"6506dcd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e925a5 elementor-widget elementor-widget-heading\" data-id=\"47e925a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Follow us on social media!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5827f0 elementor-widget elementor-widget-spacer\" data-id=\"2e5827f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b0877a elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"76b0877a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-d50f470\" href=\"https:\/\/www.facebook.com\/AROBS\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-8a4a78a\" href=\"https:\/\/www.linkedin.com\/company\/arobs\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab 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If not, this was not a conference for you. If yes, read some of the most valuable insights here.<\/p>\n","protected":false},"author":13,"featured_media":17922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-5194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UPGRADE 100 - 6 insights\u00a0to change your views<\/title>\n<meta name=\"description\" content=\"UPGRADE 100 - 6 insights to change your view from one of the most cutting-edge conferences in Romania. Missed it? 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