Business mobility solutions

// Business mobility solutions

Optimall SFA, WMS, TMS, SMIS

From sales and distribution automation to warehouse, transport, and smart mobile inventory management, Optimall has them all.

Launched in 2003, Optimall SFA Android was the very first product AROBS launched for the Romanian market. Since then, Optimall has developed 4 different solutions dedicated to manufacturing and distribution companies in Romania. Therefore, Optimall serves more than 300 clients.

All these business mobility solutions are compatible and can be integrated with more than 73 ERP systems. This high level of integration streamlines data flow, reduces errors, and supports faster, informed decisions.

Features and Benefits of Business Mobility Solutions

Optimall by AROBS provides integrated business mobility solutions that help automate and optimize operations across sales, logistics, inventory, and warehouse management. These tools enhance performance, lower costs, and facilitate data-driven decision-making across various industries.

Optimall by AROBS delivers smart business mobility solutions to streamline sales, logistics, and inventory. SFA automates field sales and order processing, while Logistic optimizes delivery routes and reduces costs. Connector keeps your ERP and online store perfectly synced. SMIS enables fast, accurate inventory via barcode scanning, and WMS ensures efficient, real-time warehouse management.

Innovation

Trusted AI Powered Solutions & Products

AROBS uses custom AI-driven software development to supercharge smarter operations, faster decisions, and real business value for your organization. We support you in transforming ideas into results, accelerating time-to-market, opening new revenue streams, while optimizing the use of your resources. With 25+ years of software engineering excellence and cross-sector business knowledge, we deliver AI-powered solutions that adapt to your operations, with a focus on measurable performance improvements

Click Here

POC in a Week. MVP in a Month. Real Results. AI-Powered*

Accelerate your growth with AI-powered PoC & MVP development services. We know that in business, time is money. Every delay or misstep in software development can cost opportunities, revenue, and market position. Moreover, each industry has its own specific challenges, and addressing them quickly can be the difference between leading and lagging.

Click Here To Get the Playbook: From Vision to MVP in one Month

Cybersecurity

Safety is the paramount concern for numerous organizations, in today's interconnected professional and personal environments. We perfected our cybersecurity services to help companies enforce their security posture at the highest level. Our certified experts offer custom security services to avoid data and financial loss, reputational damage and lack of functionality. We start with vulnerability assessments, which can be followed by penetration testing; then, we recommend and implement security measures, ensure internal members' training and conduct periodical security assessments to avoid new cyber threats.

We can secure your business! Learn how.

Services for NIS2 Compliance

NIS2 establishes cybersecurity compliance requirements for vital sectors in the European Union based on Directive (EU) 2022/2555. Accredited by the Romanian National Cyber Security Directorate, our experts develop, monitor, and audit cybersecurity compliance according to industry requirements, customers, legislation, and business specificities. We assist all organizations under NIS2 in preparing for increased scrutiny. Both essential and important entities must adopt strict cybersecurity standards, including incident reporting, risk management, and business continuity strategies.

We can help with NIS2 compliance! Learn how.

Secured Software Development

We prioritize our clients' safety at every step of the software development process. Our team of experienced developers follows rigorous secure development practices that integrate security measures from the initial planning and design phases. Our practices extend to coding, where we include the concept of security by design and by default, but also to the testing and deployment phase. We protect our clients' software and systems against threats by adhering to the latest security standards, including secure coding principles like OWASP TOP10, MISRA, software development guidelines, and security testing. We are committed to continuous improvement and ensure that we provide our clients with the highest level of security in every project.

Learn more about our software development services!

Research & Development

Our R&D capabilities can integrate with your business needs, whether by developing new products or enhancing your internal research efforts. Our dedicated teams of experts have methodical approaches to improve existing products and services and help you stay competitive. Our experience includes industries such as Automotive, Telecom, and Low-Orbit Communication, where we employ scientific research methods to achieve tangible business outcomes. You can transform innovative ideas into practical solutions that propel your business to success by partnering with us.

Learn how we can innovate together!

POC in a Week. MVP in a Month. Real Results. AI-Powered*

Click HGet the Playbook: From Vision to MVP in one Month.ere

Cybersecurity

We can secure your business! Learn how.

Services for NIS2 Compliance

We can help with NIS2 compliance! Learn how.

Secured Software Development

Learn more about our software development services!

Research & Development

Learn how we can innovate together!

Cybersecurity

We can secure your business! Learn how.

Services for NIS2 Compliance

We can help with NIS2 compliance! Learn how.

Secured Software Development

Learn more about our software development services!

Research & Development

Learn how we can innovate together!

// Do you need business optimization solutions -

SFA, WMS, TMS, SMIS or CRM?

// Sales force automation system

Optimall SFA

Optimall SFA provides automated workflows that create a streamlined sales process to manage business leads, sales forecasts and team performance. Optimall SFA (Sales Force Automation System) is a software application designed to bring efficiency in sales activities and to automate the sales process especially within distribution companies such as: beverages, dairy etc. It is the most successful product among our business mobility solutions.

Find out more about Optimall SFA: http://www.optimallsfa.ro/produse/automatizarea-fortei-de-vanzari

// Warehouse Management System

Optimall WMS

Optimall WMS is our warehouse management software. The WMS (Warehouse Management System) software provides help for easier management of warehouse workflows. From the reception of goods, the output of goods and inventory to the barcode validation system, our WMS has them all. It is the second most used product among our business mobility solutions

Find out more:
http://www.optimallsfa.ro/wms/

// TMS systems

Optimall Logistic

Optimall Logistic is a TMS Systems solution. It ensures the automation of the delivery process, for distribution companies delivery drivers.In conclusion, the Optimall Logistic Web and Mobile applications offer the ideal solution for delivery planning. From store keepers, to dispatchers as well as to delivery drivers, Logistic takes care of the smooth and fast delivery process.

Find out more:
https://www.optimallsfa.ro/optimizare-rute/

// AROBS Transilvania Software

Optimall SMIS

SMIS (Smart Mobile Inventory System) is a software application that improves the quality of asset inventory operations within an institution with the help of barcodes.The solution also automates asset inflow and outflow operations, as well as the transfer of fixed assets and inventory objects between various locations and inventories.

Find out more:
https://optimallsfa.ro/inventariere-mijloace-fixe/

// Warehouse Management System

Optimall ConnectoR

The ConnectoR service integrates efficiently with your company’s ERP system, enabling automated data exchange with your online e-commerce platform. This gives you instant access to all the information you need to deliver top-tier services to your customers: fewer errors, centralized order management, reduced operational costs, and much more.

Find out more:
https://optimallsfa.ro/inventariere-mijloace-fixe/

How Optimall by AROBS Supports Key Industries Through Smart Mobility

Optimall by AROBS delivers efficient business mobility solutions tailored to the operational needs of various industries such as construction, pharmaceuticals, veterinary and medical services, beverages, food, and building materials.

In the construction sector, Optimall SFA empowers field agents and logistics teams to manage inventory, deliveries, and site coordination effectively, increasing operational efficiency by up to 33%. Meanwhile, Optimall Logistic optimizes delivery routes to construction sites, reducing downtime, cutting mileage-related costs by up to 15%, and boosting overall productivity.

For the pharmaceuticals and veterinary industries, the combination of Optimall SFA, Logistic, and Connector ensures secure management of sensitive products, optimized delivery planning, real-time stock tracking, and seamless integration with ERP systems — all essential for regulatory compliance and supply chain transparency.

Beverage and food companies benefit from a powerful mix of tools for field sales (SFA), warehouse coordination (WMS), and efficient distribution (Logistic), helping teams take orders faster, maintain stock accuracy, and ensure quicker deliveries — up to 20% faster compared to traditional workflows.

By addressing the unique challenges of each industry with scalable, user-friendly solutions, Optimall by AROBS enhances mobility, speeds up decisions, and strengthens competitiveness in dynamic markets.

// Customer Testimonials

Optimall Business Mobility Solutions

Mihai Costache

Regional Sales Manage, Oceanis Seafood Europa

First of all, Optimall SFA helped us simplify the process of receiving and entering customer orders. Secondly, it contributed to reducing the errors that inevitably occurred with our previous working method. Moreover, we significantly optimized the time spent on order management, giving sales agents more time to identify new sales opportunities

Florin Dragomir

Executive Director, Trady 2000

The implementation of Optimall Logistic was carried out gradually in the second half of 2022. The application is now integrated with the entire Trady 2000 distribution fleet at our Bucharest operating sites. The results meet our expectations: we’ve seen a 20–25% reduction in distribution costs, with an even greater improvement in delivery times.

Lucia Donci

Sales Representative, Colette Distribution

I believe time is the most valuable asset we've gained thanks to the Optimall SFA app. We no longer do anything manually—orders are optimized, and invoices are generated instantly. I can view each customer's order history and outstanding balances directly in the mobile app.

Customized and Personalized Mobility Services

At Optimall by AROBS, we don’t believe in one-size-fits-all mobility. Each business has its own field force, logistics flow, and reporting needs — which is why we design tailored solutions based on your team’s real operational challenges.

From regional distributors to national pharma chains, Optimall by AROBS adapts to your unique workflows. Whether it’s integrating with your ERP or creating industry-specific sales flows, we build mobility around your business model.

As your business grows or changes direction, Optimall evolves with you. We continuously adapt our business mobility solutions to support new workflows, product lines, or delivery models — ensuring long-term efficiency and control.