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vitrado operates as the dedicated in-house affiliate network and digital sales accelerator for the German freenet Group. By driving partner recruitment, tracking performance, and managing the direct-to-consumer ordering pipeline, vitrado bridges affiliates with freenet’s flagship digital lifestyle products.
Over the past decade, the AROBS team supported the platform’s modernisation processes to ensure scalability, resilience, and maintainability, helping vitrado achieve consistent operational reliability and laying a foundation to support the business’s growth ambitions. Efforts included migrating to Angular, adopting Docker, and building toward AWS, reducing risk, increasing speed, and allowing vitrado’s team to focus on business priorities.
“Staying up to date with current technology lets us not only work with cutting-edge tools but also benefit from their ongoing improvements,” states Constantin Bronowski, Project Manager, vitrado GmbH.
According to our partner, success stemmed from more than just technology. The key difference was the stability behind it as AROBS maintained a dedicated engineering team with deep platform and business expertise, enabling quick, confident responses to challenges and market demands.
Our partner adds, “A stable team helps us meet the challenges of shifting markets and changing demands. Understanding why a requirement exists is just as important as knowing how to deliver it, and a stable engineering team gives us both predictability.”
The partner points to accessibility and responsiveness as key elements of the collaboration. “For every aspect of our work, we have a competent point of contact who can help us quickly and without unnecessary formality”, says Constantin Bronowski.
Today, the collaboration continues as the platform enters a new phase of modernisation, including migration to cloud infrastructure. Looking back, the client still sees the qualities that have defined the partnership for more than ten years.
Constantin Bronowski declares, “I would recommend AROBS without hesitation. In more than 10 years of working together, they have proven to be a reliable, stable partner with a team that truly understands our needs, not just our specifications. Whenever something comes up, we have a competent contact who responds quickly and helps us move forward.”
For both organisations, this partnership represents more than a technology transformation. It shows the value of combining technical expertise with business understanding and shared objectives. The collaboration has helped create a platform that evolves with the market and supports business growth.
Partnerships this long don’t happen by accident. They’re built delivery by delivery and decision by decision. We’re proud to be vitrado’s partners for the long haul.
