
AROBS Transilvania – custom software development company
Body Control Modules, Gateway ECUs, Door Control ECUs, Car Keys, Instrument Clusters, Head-Up Displays, Secondary Displays, Infotainment Systems, ADAS ECUs, Engine Control Systems, HEV ECUs, Telematics Units, Testing & Validation, and test equipment production.
Our software is built to ISO 26262, AUTOSAR, Automotive SPICE, and ISO/IEC 27001. We deliver end-to-end solutions and standalone product units, with a dedicated team available for any stage of development.
Our AI capability extends beyond one flagship project into everyday quality engineering. Our work includes the AI-Ready Cockpit Domain Controller and its on-device AI assistant and AI-powered sound testing, replacing subjective, reference-based acoustic checks with real-time analysis against client requirements that show roughly 25% fewer errors and 75% full automation.
Exclusivity and client confidentiality are core to how we work in our long-term automotive partnerships. We have strong experience delivering internationally for Tier 1 suppliers and OEMs, spanning EV programmes, ADAS validation, and infotainment. To discover our work more in-depth, see our automotive case studies.
The autonomous-vehicle market is projected to grow from $104.6 billion in 2026 to $378.4 billion by 2033, a 20.2% CAGR. Electric car sales already topped 20 million worldwide in 2025 (1 in 4 new cars sold) and are estimated to reach 23 million, or 28% of total sales, in 2026. Looking further out, the IEA's Global EV Outlook 2026 projects the global EV fleet (excluding two- and three-wheelers) to grow more than fivefold by 2035 under current policies, and around sixfold under its Stated Policies Scenario - bringing EVs to over 25% of all vehicles on the road worldwide by 2035.
Big data isn't the bottleneck anymore - how you use it is. Automotive companies now sit at a turning point. KPMG's 2026 Global Tech Report highlights that the industry's job is to convert disruption into strategic momentum, powered by AI, data, and digital technology - not just survive the disruption. OEMs, Tier-1 suppliers, and mobility providers alike are pushing to move past isolated pilots toward scale execution software platforms. The report finds only 1 in 5 executives feel prepared to manage the disruption that shift brings. The real gap is scale: standardised architectures, governed data pipelines, and AI deployment that runs across the whole organisation, not one plant or one product line.
Modern vehicles are increasingly defined by software, which makes them a growing cybersecurity target. Upstream Security's report - based on 494 publicly reported incidents in 2025 - found that:




Want to accelerate your success with automotive engineering?
AROBS provides automotive software engineering services covering embedded software development, system and software engineering, hardware and mechanical engineering, testing and validation, technical project leadership, and R&D. Its expertise includes areas such as Body Control Modules, Gateway ECUs, infotainment systems, instrument clusters, ADAS ECUs, telematics units, and HEV ECUs.
Yes. With amplified expertise from Gess Engineering, AROBS offers software and system testing, quality assurance, and validation across automotive projects, including model-in-the-loop, software-in-the-loop, and hardware-in-the-loop environments. Its capabilities also include ADAS testing, requirements analysis, test methodology, execution, and reporting.
AROBS works with Tier 1 automotive suppliers, OEMs, EV startups, mobility service providers, ADAS and autonomous technology developers, and teams working on AI-powered and embedded automotive systems. Its services can support projects from early architecture and development through testing, validation, and production readiness.
Yes. AROBS can contribute to different stages of an automotive software project, from requirements engineering and software architecture to integration, testing, validation, and project management. The company also supports legacy system modernisation and the migration of existing codebases to current automotive architectures and standards.
Yes. We follow ISO 26262, ASPICE, and the AUTOSAR Classic and Adaptive platforms, and
Yes. We specialise in migrating codebases to modern automotive standards and architectures.
Yes. We support model-in-the-loop (MIL), software-in-the-loop (SIL), and hardware-in-the-loop (HIL) environments and a deep in-house validation and prototype-testing bench.
Global light-vehicle sales are on a growth path from roughly 94 million units in 2025 to over 100 million by 2030.
SDV development shifts critical functions from hardware to software, improving automotive operations flexibility and cutting time-to-market. OEMs can roll out new features after sale, improve safety systems, and personalise the user experience. SDVs also simplify hardware, lower development costs, and create scalable automotive platforms across models. They open monetisation beyond the initial sale, including connected services and subscriptions.
Software is becoming the key differentiator as mechanical capability converges across brands. User experience, feature set, and upgradability drive brand loyalty and revenue. Leading automakers use software for rapid iteration, post-purchase software updates, and personalisation – boosting retention and creating new revenue streams. Managing vehicle software at scale is now a core competitive advantage.
More than most automotive manufacturers plan for. Environmental concern continues to shape automotive demand. Conscious purchasing isn’t limited to food or clothing – it’s a growing factor in vehicle choice too. As EVs get more cost-efficient and governments keep incentivising the segment, adoption keeps climbing: as already discussed, global electric car sales already topped 20 million in 2025 – one in four new cars sold worldwide – and are on track for 23 million in 2026. Moreover, projections indicate 1 in 4 cars will be an EV in 2035. A software roadmap that treats EV-specific needs as an afterthought is already behind.
Cars are increasingly designed around health, wellness, and wellbeing (HWW), not just transportation. Pollution and an ageing population are pushing many industries, automotive included, toward products built around user wellbeing – alcohol detection, in-car air-purity monitoring, massage functionality, and real-time street-level pollution analysis are already moving from concept to feature list.
Most modern vehicles support over-the-air (OTA) updates, letting automakers deploy enhancements and security patches remotely, without a dealership visit, via cellular or Wi-Fi networks and a centralised backend. OTA spans infotainment, navigation, ADAS, and energy management – critical for performance, new features, and closing vulnerabilities in real time.
The automotive industry is at a turning point. Leading
companies have long recognized this shift and are now turning it to their
advantage. But changing the structure of company or industry needs investment.
These are the times in need of two main resources, talented
professionals, and cost-effectiveness.
Hence, Romania becomes one of the main automotive technology
outsourcing destinations. This sector employs over 230 000 people and
contribute to the national GDP with 27%.
The only way towards a positive future for the automotive
industry is through partnership.
Our clients share the experiences they had working with us. AROBS case studies explain our most provocative projects.

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