Automotive Software Engineering Services by AROBS

// Automotive Engineering

Software Engineering Services

Automotive Software Engineering Services and Embedded Solutions: AROBS’ automotive team delivers state-of-the-art solutions!

Automotive software engineering services are in our DNA. AROBS’ automotive engineering team is fully committed to delivering complex solutions, based on our extensive expertise, for the tech challenges of the global industry.

How can our experts help your business?

We provide software engineering services, including Body Control Modules, Gateway ECUs, Door Control ECUs, Power closures, Radars, Car Keys, Wireless chargers, Instrument Clusters, Head-Up Displays, Secondary Displays, Infotainment Systems, Embedded and Telematic units.

Top industry brands in major countries

In addition, our expertise in advanced automotive engineering services extends to software and hardware. Moreover, our projects benefit from the know-how, gained working over ten years for top industry brands, from Germany, France, Japan, Romania, China, and the USA.

Above all, quality is our top priority when delivering sophisticated automotive engineering technology to our partners.

Who We Serve

We provide state-of-the-art engineering services, both software, and hardware. Certainly, the key is a team of experienced professionals in the automotive software engineering services, development & embedded systems.

If you want expert consultancy in automotive engineering, send us your message!

Wide competence areas. Software Engineering services. Embedded.

Over 350 team members operate within Agile and V model development processes in the following areas:

Automotive software engineering
Automotive Software Development
Brands we worked for

Why AROBS for Automotive software engineering services & Embedded:

Our expertise covers categories like:
Body Control Modules, Gateway ECUs, Door Control ECUs, Car Keys, Instrument clusters, Head-Up Displays, Secondary Displays, Infotainment systems, ADAS ECUs, Engine Control System, HEV ECUs, Telematics units, Test equipment production

High-quality work
The software created by us is compliant with the following industry standards: ISO26262, AUTOSAR, ISO/IEC 15504, ISO/IEC 27001, and Automotive SPICE.
Furthermore, we deliver end-to-end solutions, as well as essential units of the product, while a dedicated team of professionals is always at your disposal for specific areas of the development process.

Automotive Software Development Featured Products

Our engineering services cover expertise in Body Control Modules, Gateway ECUs, Door Control ECUs, Power closures, Radars, Car Keys, Wireless chargers, Instrument Clusters, Head-Up Displays, Secondary Displays, Infotainment Systems, Embedded & Telematic units, and Power Train.

Finally, find out more about our products with a click.

Brands we worked for:

When you think of a top brand of the automotive industry, there are high chances an AROBS team member to work on it. Consequently, exclusiveness and privacy are core values for how we work. Therefore, the issue of brands is undisclosed.

Automotive Software Market Overview

From 2025 to 2030, the automotive software market size is projected to grow at a CAGR of 15%. In this period, the demand for car-to-car communication technology might pick up speed as humanity relies more and more on connectivity. Thanks to the integration of Internal Combustion Engines (ICEs), specialists expect that the Hybrid Electric Vehicels (HEV) market will also continue growing. This growth is based on the presence of ICEs in HEVs, which diminished the lack of range anxiety.

Key Trends and Their Impact

When seeking automotive software engineering services, companies have to consider technological needs and market trends. According to Deloitte insights, the interest remained the highest for ICEs and HEVs, while the interest in all-battery electric vehicles (BEVs) remains linear. As autonomous vehicles gain momentum despite consumer concerns, businesses must prioritize advanced driver-assistance systems (ADAS) and strong cybersecurity processes. What’s more, younger consumers have more interest in mobility-as-a-service (MaaS) than in owning a vehicle.

A recent study on automotive trends from PWC points out that “it’s gonna be so eascy“. eascy is an acronym that encapsulates the 5 trends that will influence the automotive industry.

Electrified (E)

The shift to EVs demands advanced battery and charging technology. Here, software engineering plays an essential role in optimizing energy efficiency and battery performance.

Autonomous (a)

Self-driving tech improves safety and city planning, the software solutions being important in vehicle perception, decision-making, and control.

Shared (s)

Mobility is shifting from ownership to shared transport, reducing congestion. Fleet management, seamless payments, and user-friendly platforms all rely on software development.

Connected (c)

Vehicles now communicate in real-time, improving traffic flow and safety. Software drives Car2Car and Car2X/V2X (Vehicle-to-Everything) integration for smarter navigation and diagnostics.

Yearly Updated (y)

Cars evolve annually with over-the-air updates, enhancing features, safety, and user experience annually, making it better than the multi-year cycle approach.

These dimensions will fuel new approaches to mobility, prioritizing user experience, sustainability and technological integration. Companies that allocate 25% of their R&D budgets towards software innovations are seen as more likely to achieve strong growth as they adapt to these evolving demands.

Safety Concerns in Automotive Software

Modern vehicles are increasingly defined by software, making them vulnerable to cybersecurity risks. There are many threats that go unnoticed in automotive software. According to Forbes, here are the threats that are often neglected and the measures to stay protected.

Risks	Countermeasures
Software Supply Chain	Leverage a software bill of materials (SBOM)
Legacy Systems	Secure your legacy systems.
Firmware Vulnerabilities	Protect firmware and OTA updates.
Over The Air (OTA) Updates	Protect firmware and OTA updates.
Infrastructure Vulnerabilities	Encrypt V2X communication.

In automotive, like in other industries, embedded systems security is one of the essential pillars to develop reliable software and hardware. At AROBS, we believe functionality goes hand in hand with security. We have strong expertise in developing safe automotive systems while also ensuring they are compliant with standards like:

Looking for expert automotive engineering consultancy? Connect with our team to support your business objectives.

Innovative Technologies in Automotive Software

Advanced AI and Machine Learning Applications

New technology helps vehicles get a lot smarter. Thanks to Artificial Intelligence (AI) and Machine Learning (ML), cars can now make better decisions and work more smoothly, kind of like having a really smart assistant on board. Studies show that AI systems exceed their utility in Advanced Driver Assistance Systems (ADAS), also contributing to encrypting sensitive data, improving durability and detecting elements in the environment. Moreover, AI enhances both performance and safety by facilitating decision making in diverse scenarios. According to a recent report, the global automotive AI market is projected to grow at a CAGR of 23.4% from 2025 to 2030, driven by increasing investments in autonomous technology. Machine learning helps handle information and supports making choices by using different practical techniques, such as Convolutional Neural Networks (CNNs), which are used in image processing and interpretation, and Reinforcement Learning (RL). RL enhances decision-making through feedback, boosting safety and fuel consumption.

AROBS leverages AI and ML to develop intelligent systems that analyze data, optimizing performance and operational efficiency in plenty of industries. Our automotive specialists’ expertise in areas like scene perception and object detection for AVs drives success in developing high-quality automotive software.

The Role of Cloud Computing in Automotive Software

The gate to having safer roads is now wide open with connected car technology. Today’s vehicles “speak” to one another, forming an invisible, intelligent network that flows through the roads like a well-coordinated system. By creating a smarter traffic, connected cars tackle modern transportation challenges by offering multiple advantages, such as:

Increased Safety – Advanced systems prevent accidents
Passenger-Centric – Tailored comfort and convenience for a personalized experience
Smart Navigation – Real-time, adaptive route optimization
Enhanced Entertainment – Seamless in-car digital experiences
Lower Costs – Reduced maintenance and repair expenses

Big Data in Automotive Software

The automotive industry deals with multiple issues nowadays, and we see that many of them are rooted in the current context of the geopolitical economy. From rising cost pressures and global competition to sudden market shifts and ongoing volatility, automakers are under pressure. However, a powerful resource is emerging: big data. With advanced analytics, the industry can surpass these disruptions while rethinking its strategies. Data and Analytics will help turning information into insight, and uncertainty into opportunity. Key findings from Deloitte highlight the main utility of big data in automotive:

Predictive
Analytics

Forecasting, operations, and performance are enhanced through predictive analytics, helping automakers leverage even unstructured data like videos and text.

Data-Driven
Solutions

The focus of big data analysis shifts from acquiring more data to using analytics to solve problems.

Customer Engagement and Retention

With increasing reliance on social media and the internet, automakers can leverage big data to enhance customer engagement strategies during the sales and ownership cycles.

Competitive
Advantage

Competition among original equipment manufacturers (OEMs) is intensifying. A consistent set of metrics, supported by marketing mix analytics, can improve strategic planning (including supply chain management) and return on investment.

Predictive Quality Analytics

This functionality allows for early detection and fixing of issues that might occur, improving customer satisfaction and cost control.

Product Quality
and Safety

Automakers are under pressure to enhance product quality, safety, and recall management. Advanced analytics can help manage these challenges effectively.

Want to accelerate your success with automotive engineering?

The Future of Automotive is Here

Innovative Technologies in Automotive Software

Your car cares for you – HWW

In the very near future, your car won’t be just associated with transportation but will focus on your health, wellness, and wellbeing (HWW). This is the pink revolution of the automotive industry.

Two of the biggest challenges of the future are pollution and the aging demographic. Therefore, many industries, including the automotive are creating products and services that tend to offer solutions to the health and wellbeing of the user. Therefore, future connected vehicles have features like alcohol, in-car air purity detection, massage functionalities, and even real-time street-level pollution analysis. So, the future is looking great.

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Automotive engineering

Software engineering services/ automotive engineering. What does it exactly cover? What qualifications does one need? Is there a growing need for this profession?

Automotive engineers may design and test brake engines, systems, security mechanics, gas engineering, and transmissions. Engineers use layout applications to invent new automobile designs or programs, such as ThinkDesign Engineering, Gamma Technologies GT-SUITE, or Corel Painter Sketch Pad. Some engineers utilize grinders, machine tools, and workshop presses to fabricate embedded prototype components for testing. People considering design, testing, and producing automotive systems might be drawn to the line of work.

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New business model - usership vs ownership

The rapid change of consumer behavior requires the automotive industry to adapt as well. Even when it comes to the business model of monetizing vehicles. This might change the industry drastically, as users who otherwise couldn’t afford the latest edition of a brand could drive one for a limited time.

Moving from ownership to usership has a lot of benefits to the consumer, like flexibility, the lack of the burden of depreciation, and cost-effectiveness. These are just as challenging for the whole automotive industry.

#automotiveengineering

Smarter sensors – ADAS

AutoSens, which was held in the world-famous AutoWorld memorial in Brussels, Belgium, in 2019, attracted industry leaders together to examine and evaluate the latest developments in the driver assistance market (ADAS).

It is a marketplace that’s anticipated to be worth upwards of 67 billion from 2025 pushed, in no wise part, by raising amounts of creation but also by a rising number of initiatives which are accelerating expansion in automobile automation and self-driving automobiles.

Sensors are getting smarter and smarter, and because of getting more intelligent and competent, design engineers can add more understanding capabilities and performance to fewer apparatus.

But as it’s very likely that we’ll hold self-driving vehicles to a far higher standard when it comes to driver safety, the incremental innovation that we see regarding the technologies required to encourage autonomous driving indicates that it is going to have a very long time to attain complete liberty.

The hype about autonomous vehicles is starting to shake off as scientists and engineers become more realistic about what the maturation of level 5 and 4 vehicles will mean – significant challenges remain moving ahead.

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In-person acquiring of a vehicle still going strong

Even if it is highly probable that vehicle purchases will move online as well, data shows that it is a bit early for that. Most people still prefer to have the in-person experience when purchasing a vehicle. However, those how do purchase their vehicle online name convenience and ease of use as the main reason for their option of purchase.

Also, the same study by Deloitte shows that the pandemic didn’t really change preferences made before the pandemic when it comes to type and brand. In Japan, for example, only 14% of the respondents said they will intend to buy a less expensive vehicle than originally planned.

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Green is getting even more relevant

Since concerns for the environment only got greater since the beginning of the pandemic, the green revolution of the automotive industry will be just as relevant if not more so. Conscious purchase isn’t only limited to food or clothing, it has a huge impact on automotive demand as well. As automotive brands get better at their electric vehicles and these are getting more cost-efficient, plus governments incentivize this sector, the future will only get greener.

Find below the upcoming electric vehicles of the near future.

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FIND OUT MORE

Frequently Asked Questions

What standards do you follow?

We follow ISO 26262, ASPICE, AUTOSAR Classic and Adaptive platforms.

Can you support legacy system modernization?

Yes. We specialize in migrating codebases to modern standards or architectures.

Do you offer rapid prototyping or HIL testing?

Absolutely.We support model-in-the-loop (MIL), software-in-the-loop (SIL), and hardware-in-the-loop (HIL) environments.

How big is the automotive market?

In 2024, global light‑vehicle sales reached approximately 84 million units, and are expected to climb to 85.1 million units in 2025, marking a modest year‑over‑year increase of 1.3%.

What are the megatrends in the automotive market?

Electrification

EV and hybrid vehicle adoption continues to accelerate, supported by expanding model availability, favorable government incentives, and improving battery technologies (notably falling lithium‑ion battery costs)

Autonomous Technology

Investment in autonomous vehicle technologies is surging. The AV segment is projected to expand from USD 60 billion in 2025 to USD 449 billion by 2035, reflecting a 22.2% CAGR.

Connectivity & Software-Defined Vehicles (SDVs)

The connected-car market is growing, forecasted to rise from around USD 56 billion (2020) to USD 121 billion by 2025. Meanwhile, SDVs are gaining traction, with projected growth from 6.2 million units in 2024 to 7.6 million units in 2025.

What are the benefits of Software-Defined Vehicles (SDVs)?

Software-Defined Vehicles (SDVs) shift critical functions from hardware to software, enhancing flexibility, innovation, and reducing time-to-market. Original Equipment Manufacturers (OEMs) can roll out new features post-sale, improve safety systems, and personalize user experiences. SDVs also simplify hardware, lower development costs, and create scalable platforms for various models. Most importantly, they enable monetization opportunities beyond the initial sale, including connected services and subscriptions.

What are some of the functions of software in an automobile?

Automotive software governs a wide range of systems, from foundational vehicle controls to driver and passenger experiences. This includes:

Powertrain management (e.g., electric drive control, engine optimization)
Advanced driver assistance systems (ADAS)
Infotainment and user interface systems
Battery and energy management
Telematics and connectivity
Cybersecurity and over-the-air (OTA) update infrastructure
Climate and comfort systems
Vehicle diagnostics and predictive maintenance

Modern vehicles often run on hundreds of software modules working in coordination to ensure performance, safety, and compliance.

How much of a competitive advantage is software providing for automakers?

Software is becoming a crucial differentiator in the automotive market as mechanical capabilities converge. The user experience, feature set, and upgradability of software-defined platforms drive brand loyalty and revenue growth. Leading automakers leverage software for rapid product iteration, post-purchase updates, and personalized experiences, enhancing customer retention and creating new revenue streams. In a software-driven market, effective development and management of vehicle software at scale is a key competitive advantage.

How do cars update their software?

Most modern vehicles support over-the-air (OTA) updates, allowing automakers to deploy software enhancements and security patches remotely without requiring a dealership visit. These updates are securely transmitted via cellular or Wi-Fi networks and managed through a centralized backend platform. OTA capabilities extend across various domains, from infotainment and navigation to ADAS and energy management. These are critical for maintaining system performance, introducing new features, and addressing vulnerabilities in real time.

//Technology whitepaper

Automotive Technology Outsourcing – Romania – Offshore and Nearshore

The automotive industry is at a turning point. Leading
companies have long recognized this shift and are now turning it to their
advantage. But changing the structure of company or industry needs investment.

These are the times in need of two main resources, talented
professionals, and cost-effectiveness.

Hence, Romania becomes one of the main automotive technology
outsourcing destinations. This sector employs over 230 000 people and
contribute to the national GDP with 27%.

The only way towards a positive future for the automotive
industry is through partnership.