AROBS & Servicepro: Developing a Customer Lifecycle Marketing Software

AROBS Transilvania Software development > Case study > AROBS & Servicepro: Developing a Customer Lifecycle Marketing Software

AROBS & Servicepro: Developing a Customer Lifecycle Marketing Software

The AROBS team has been collaborating with Servicepro for over 5 years to develop a complex tailor-made communication software used by one of the most significant Japanese automotive producers. Our software development specialists helped the company scale the platform, creating an integrated & GDPR-compliant solution used by 500+ retailers to keep in touch with their customers. Communication is based on two pillars: notifications linked to service visits & events and direct marketing communications.

The Client

Founded in 1983, Servicepro is an advertising agency providing comprehensive solutions for advertising, dialogue marketing, and CRM specialists. The team is passionate about technology and is driven by innovative ideas, striving to deliver the best results to their clients. The company’s headquarters is located in the heart of Munich, allowing them to tap into the city’s vibrant and dynamic culture. Their services include strategy & consulting, creation & implementation, digitalization & technology, and data analysis. The specialists from Servicepro collaborate with start-ups and global companies such as Coca-Cola, Peek&Cloppenburg, Microsoft, Skoda, Toyota, Porsche, and more.

The Challenge

Servicepro successfully implemented all onboarding, after-sales, service, loyalty, and retention areas for the automotive producer’s CRM. They looked to move to the next step: improving the application with multiple workflows and complex processes. Since automotive retailers maintain direct customer relationships, the challenge was to generate customer insights and to address customers in a data-driven and cross-media manner.

The Solution

Together with Servicepro the AROBS team developed an integrated platform for retailers to communicate with customers on different topics: sending reminders about vehicle technical revision, wishing the best on their anniversaries, or keeping them updated about special offers and new services. The existing system was transformed, and customer data can be brought together securely and in compliance with stricter data protection regulations in the German market. This made it possible to meet the marketing requirements of the automotive producer for the first time.

Technologies

Server Side:

Spring Framework
SpringBoot
Logging Frameworks (Log4j, Logback)
Hibernate
Software architecture and integration patterns
WebServices, REST
Maven, Gradle
Java 8+
Relational databases (MySQL)
Git
Tomcat

Front-End:

Angular Framework
HTML, CSS
TypeScript

Other:

Flyway (DB)
AWS API Gateway, Lambda
Responsive Design for UI
Drools
JSP+JS, MVC
Cypress

The Benefits

The platform has new features that contribute to increased application stability. Then, applying GDPR is more accessible, thanks to the double-checking option for the customers who can choose the topics they want to be informed about. When the customers consent to GDPR, they can select the communication channels they want to use. Moreover, the system offers a complex range of mailing templates that can be customized based on the purpose of the communication.

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We are proud that we are part of the success of Servicepro’s collaboration with one of the most important global automotive producers. Together, we can reach our highest business and technology potential through lasting partnerships.

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