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Reimagining the Future of Travel: Agentic AI Initiative for OTAs

As the world reopens and redefines mobility, travel is surging like never before. In 2024, over 1.4 billion international travellers crossed borders, and international tourist arrivals are expected to grow 3% to 5% in 2025. 

Never in history have so many people travelled, and with each journey, we’re not just moving across borders, but expanding human experience, learning, and collective knowledge. 

Travel agencies, from boutique to global OTAs, are in the business of selling experiences. Therefore, the strongest value point is building a technological toolbox that will deliver to the user the smoothest interaction with the final product – the trip itself. 

Unlike traditional AI, which often functions as a reactive tool, Agentic AI systems are proactive, autonomous agents. With minimal human intervention, they learn from data, make decisions, and initiate actions aligned with user goals. These systems can self-direct and adapt to changing contexts, redefining what it means to interact with software. 

It opens up transformative possibilities: AI that doesn’t just assist, but acts, and help plan the traveler experience instead of the agency’s employees. 

What Is Agentic AI?

Building on our Travel tech, Big Data & Data Science expertise, we use technology to develop innovative solutions for our customers. One of these is the Agentic AI project, explicitly designed for the travel industry.

With over two decades of experience in building robust, scalable, and deeply integrated travel software solutions, AROBS is uniquely positioned to bring Agentic AI into complex travel tech platforms. Our Custom Travel Solutions experts offer custom software development for travel and hospitality, from property management software to Hotel Channel Manager, from OTA software to corporate booking automation, from Flights reservation systems, to car rentals. 

Focusing on next-level solutions for the travel industry, Agentic AI implementation comes as a natural step. 

Encompassing our customer-centric approach is our focus on identifying clients’ needs, solving their pain points, building a strong business case, eliminating the risk of overrun in time and budget, and creating the roadmap for success. 

Strategic & Financial Advantages

Deploying Agentic AI in boutique agencies and OTAs is, firstly, a business transformation: 

  1. Dramatically reduces operational costs by automating itinerary creation, vendor coordination, and issue resolution 
  2. Boosts revenue by increasing client retention and upselling personalized experiences 
  3. Scales without additional headcount 
  4. Enhances brand value through superior client service and round-the-clock digital responsiveness. 

The transformation will lead to two key outcomes: it will lower the cost per trip served by the agency and heighten the revenue per traveler engaged. The traveler will instantly have tailored experiences and smooth journey. 

Designed for Boutique Excellence - focus on boutique travel agencies.

We are working on an innovative project that delivers Agentic AI under the form of a trustworthy partner for boutique custom travel agencies. In this business segment, the white-glove service of excellence is non-negotiable. The Agentic AI we develop enables: 

  1. Curated itineraries built in minutes, not hours 
  2. Ongoing client intelligence that deepens relationships 
  3. Seamless real-time adjustments for luxury, adventure, or wellness travel 
  4. An always-available digital concierge that reflects the agency’s ethos 

With Agentic AI, boutique agencies can maintain their signature personalized approach while increasing productivity, agility, and capacity. 

Engineered for Large-Scale OTA Agility

Agentic AI becomes a strategic force multiplier for Online Travel Agencies competing in a super-charged, high-volume digital environment. It transforms the OTA business model from a catalogue to an instant experience delivery machine: 

  1. Real-time personalization at scale — dynamically curating recommendations, deals, and content based on user behavior, intent, and context 
  2. Automated itinerary assembly — packaging multi-modal trips (flights, stays, experiences) in seconds, aligned with real-time availability and user preferences 
  3. Smart pricing and conversion optimization — adjusting promotions and messaging on the fly to match supply, demand, and traveler profiles 
  4. 24/7 intelligent assistance — resolving booking issues, handling changes, and supporting upsells without human intervention 
  5. Insight-driven product development — continuously learning from user interactions to refine offerings, UX, and customer segmentation. 

With Agentic AI, OTAs can move beyond reactive recommendation engines and become proactive, adaptive travel ecosystems. 

The Road Ahead

AROBS will deliver software that disrupts the business model, opens new revenue streams and ensures exponential growth. Partnering with AROBS will bring your company closer to the nexus of the new era in travel tech. 

Connect with us to elevate your travel platform through intelligent automation, Agentic AI, towards an adaptive and transformative business model. 

 

Let’s build the future of travel — one super-charged agent at a time. 

Learn more about our travel software innovation at arobs.com/travel-software 

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