Voice assistant squad

The voice assistance squad - Siri, Alexa, Google: somebody call Baby!

Voice assistants like Siri, Alexa, Google Assistant, make us feel like we are living in the future. Thanks to IoT systems, this market is one of the fastest-growing markets out there. According to Statista, in 2020 there were about 4.2 billion devices in use worldwide.

Software development came so far that browsing the web or shopping online requires no touch. Given the convenience factor, voice assistants are here to be the battlefield for the biggest tech companies.

So, what is all this fuss about voice assistant devices?

Alexa, play “drivers license” by Olivia Rodrigo while reading this article.

We seem to be living in the age of voice assistants that browse the internet for us, create lists for us, sing our kids to sleep, and handle our online shopping. All we have to do is just tell them, out loud.

By now most of us know how it works. In a nutshell, thanks the incredible rise of IoT, our houses are filled with smart devices. These are interconnected. Hence, voice assistant devices are just like browsers when it comes to the internet, only it connects us, humans, not just to the internet but to the whole ecosystem of devices, through voice command.

So many players on the market

Just have a quick search for home automation system products or event smart home concept. Whenever you are looking for a product or the whole smart home ecosystem, you’ll be able to discover some big names like Google Nest Hub, Amazon Echo, Samsung SmartThings or Apple HomeKit and the entire range of smart products that continue to grow in a fiercely competitive market. As you can see, the biggest names in the tech industry are already on this market. This alone tells us a lot about where the future is headed when it comes to our connection to devices.

Recently, in November 2020, Google announced a new feature for Google Home that facilitates the scheduling option for the smart system using voice commands through Google Assistant.

Benefits of voice assistants

Just like Siri, Bixby, or Alexa, Google Assistant can interact vocally with the smart home system, adjusting and also scheduling environment-specific parameters such as lights, switches, sockets, humidity, air quality, and thermostat, or various operating parameters of the equipment such as the status, on/off, consumption, pressure or heat released. Such an intelligent home automation system can increase the safety of life and the environment when it is configured to deliver a smart multimedia experience.

The reason people embraced voice assistance so fast

Studies show that the main reason users embraced this technology so fast is convenience. Since it doesn’t even require a touch, people can use it while they are multitasking or when their hands are full, like driving or cooking. Furthermore, people surveyed enlisted fun and the fact that spoken language is more natural to use than typing, as other important reasons for the usage.

Where are we headed with smart home voice assistants?

Since this market is evolving so fast, and the biggest players are in competition for market share fast progress is very likely. But what does the future hold when it comes to smart home voice assistance devices?

Key predictions

  • The virtual content is about to change very fast to fit the new consumer behavior.
  • Multiple users will be recognized by their voice so different functions will be available according to the user. This will be very useful when it comes to kids using these devices.
  • Talking to a voice assistant will be a natural experience, without having to repeat “wake words” like “Ok Google”, “Hey Siri” or “Alexa”.


Last year there were already as many smart home voice assistant devices as half of the global population. Statistics forecast by 2024 there will more devices than people. This is one of the fastest-growing markets. Hence, the greatest tech players are developing products on this market which bring very fast progress.

AROBS, a global software creator has great experience creating software for the IoT industry which integrates voice assistance as well. 

Thank you Siri, for finding AROBS.


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Image source: Pixabay, Freepik